Law in the Internet Society

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JoshuaSimmonsPaper2ISPSideAdvertisingUnlikely 7 - 20 Apr 2009 - Main.EbenMoglen
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META TOPICPARENT name="WebPreferences"

ISP Side Advertising Unlikely

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 Second, although products such as AdBlock? are able to block advertising, they do so based on links to aggregation websites (e.g.,, and NebuAd? , on the other hand, resides inside the network, which means it can choose advertising without directing users to a centralized website, and can monitor clicks based on page views. From AdBlock? ’s perspective, these advertisements will simply look like regular content from the website’s author.
  • No. From AdBlock's perspective, the ads substituted by NebuAd will look like URIs for advertising content to be requested by the browser, as though they had been embedded in the HTTP stream sent to the user by the original ad server, which in some sense they were. In either event, the browser has to turn around and re-request these URIs, because that's what puts useful information in the server logs of the ad server. That request, however, is blocked by the proxy like Privoxy or the browser plug-in like AdBlock. From the user's point of view, the result is no ad in either case.
 Without a change in the DMCA, which seems unlikely given Congress and the public’s reticence, ISPs would be opening themselves up to an unquantifiable legal risk by joining up with a NebuAd? -type company.

-- JoshS - 01 Dec 2008

Revision 7r7 - 20 Apr 2009 - 20:59:57 - EbenMoglen
Revision 6r6 - 11 Feb 2009 - 21:17:46 - JoshS
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